Posts from August 2023

The seventh and final sector of the Bright Model revolves around sales. Up until this point, we’ve talked about the importance of leadership, management, finances, operations, HR, and marketing. All of these sectors of your business work together to form a successful, profitable business that is built for sustainable growth. 
The final piece of the puzzle is getting more sales. This seems fundamental, but no matter how well-optimised the other sectors of your business are, without consistent sales, your business will fail. 
However, we always focus on this sector of the business last because without the other important components of your business optimised, sales will always be inconsistent and difficult to track. 
To break down the sales process and help you secure consistent sales each quarter, we’ll be using our CLOSE model. Aim to work through each level to improve your sales process and make your business more profitable. 
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