So far, in our breakdown of the Bright Seven Sector Model, we’ve focused on the internal elements of your business that need to be optimised for success. From leadership and operations to human resources and your finances, all of the internal elements need to be well structured with the right systems in place to encourage growth. 

In this sector, we begin looking at the external elements of your business. Marketing your products and services is how you create a steady stream of new customers. Without a solid marketing strategy, you’ll forever be stuck in the cycle of chasing projects and experiencing profit gaps. 

In this sector, we’ll break down your marketing efforts into five levels that you need to progress through to optimise this crucial area of your business. 

To make each level easy to understand and follow, we use our LEADS model.