The seventh and final sector of the Bright Model revolves around sales. Up until this point, we’ve talked about the importance of leadership, management, finances, operations, HR, and marketing. All of these sectors of your business work together to form a successful, profitable business that is built for sustainable growth. 

The final piece of the puzzle is getting more sales. This seems fundamental, but no matter how well-optimised the other sectors of your business are, without consistent sales, your business will fail. 

However, we always focus on this sector of the business last because without the other important components of your business optimised, sales will always be inconsistent and difficult to track. 

To break down the sales process and help you secure consistent sales each quarter, we’ll be using our CLOSE model. Aim to work through each level to improve your sales process and make your business more profitable. 

So far, in our breakdown of the Bright Seven Sector Model, we’ve focused on the internal elements of your business that need to be optimised for success. From leadership and operations to human resources and your finances, all of the internal elements need to be well structured with the right systems in place to encourage growth. 

In this sector, we begin looking at the external elements of your business. Marketing your products and services is how you create a steady stream of new customers. Without a solid marketing strategy, you’ll forever be stuck in the cycle of chasing projects and experiencing profit gaps. 

In this sector, we’ll break down your marketing efforts into five levels that you need to progress through to optimise this crucial area of your business. 

To make each level easy to understand and follow, we use our LEADS model.