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Wellies Day Nursery case study

Wellies Day Nursery

I have run a Day Nursery since 1989 and have generally not done too badly. In 2008, and with some trepidation I became involved with Action Coach.

Emerson came to my business every 2 weeks during which time we work ‘on’ my business. Finance was the biggest challenge. I changed Accountants and with new processes in place for monitoring collection of fees my business became financially efficient.

Targets were set for bookings. We measured new enquiries through to visits, registrations, trial days and take up of places. Our main source of enquiries comes through recommendation, so we created a reward system for existing clients. Many operational systems are in place too, for day to day running. We no longer experience the ‘September slump’ with our marketing systems now in place through online methods and referrals.

In 2014 we had the biggest step change we could make in our business. A £250K building extension was put in place so we could almost double the nursery capacity. With the building complete and the bookings from our online marketing coming in thick and fast we now have over 96 children compared to 80 normally at this time of year a 20% increase already.

6 years ago I considered myself a Nursery Nurse who runs a Day Nursery - now I am a successful Business Owner. I have attended Profit Club & Growth Club which added to my skills for running a business & there are networking benefits too.

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6 years ago I considered myself a Nursery Nurse who runs a Day Nursery - now I am a successful business owner. I have also attended the Profit Club & Growth Club which added to my skills for running a business and there are networking benefits too.

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