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RJDM Studios case study

RJDM Studios

RJDM is a Digital Media company based in Northampton specialising in 2D/3D Animation, Online, Apps, Film, Branding, Social Media, Events & Screen Media. We have been working with Emerson since 2014.

Emerson has been instrumental in helping us to achieve the success we are now seeing with the high growth program we have been implementing allowing us to grow our departments and create new ones.

Initially I was sceptical having done some work with other coaches/consultants along the way, I wasn’t sure we would need his help. After a meeting to discuss what our options were I could see there was something more to gain and I felt a fit with Emerson, as I pushed him as much as he tested me. Well if he's going to be my adviser I needed to know this was someone who shared my vision for success and what is possible not only for my business but for his too!

In a nut shell we have transformed our creative agency into an organised systems based business that still has great creativity. In fact more than before because things are working so well with our systems including our project management system, there are less fires to fight and so we have freed up more time to think this in turn has allowed us to grow new departments and grow the business year on year.

I am so proud of my team and the culture we have created that flows though every element of our business and attracts in a great caliber of person to join our growing team.  We have an array of clients including, Coca Cola, Autodesk and Jaguar Land Rover to name a few.

We are on target this year to increase our revenues by 50%+ when we started this journey we only had 4 departments of business we will soon have 10 and will have tripled the profitability in the process.

We have spent a lot of time and emotion developing our culture, which includes: laser tag in the office, a ball pit and moving to a larger offices and decorating each artists workspace to their own design, filling the office with the coolest memorabilia we could find including a full size, Joker, Batman, deadpool, R2D2 and C3PO figures, Union Jack sofas, drinks fridges, table football, perks of my job vouchers, social events and even a VW camper van we use as a mobile meeting room. Making a visit to the studio an experience. Our customers love the studio so much they book our meeting rooms for internal meetings as they want to be part of the studio culture.

Back in 2014 we kicked off with a business planning day to align the goals for the business across the orbit model Emerson provided. This highlighted a number of key areas we would need to work on to hit my initial growth targets of doubling profit and turnover. From this we built our plan.

We have since also done a team alignments to bring them all into alignment with the business goals and get the teams input. Which has now become an annual event.

We were even able to tap into the government growth accelerator funding scheme to part pay for Emerson as he was an approved provider.

We have worked on each area of our business and began getting systems organised to give structure to our sales process. We researched the market then began using a quote management system software and CRM database to create consistent, quality proposals in minutes instead of days from multiple customisable templates that can be delivered digitally and signed off online. It gives us a pipeline with conversion rate KPI’s which sped up the process and kept me focused, as I was the bottle neck at getting quotes done and following up. Now we have built a team to do business development so I only get involved in the bigger projects.

We have also implemented project managment software system at the core of delivering our service to our customers, so each team member and even the clients can access the project to see exactly where we are with their projects and using it as a centralised communication portal for accurate updates and suggested changes instead of chasing down different emails as before.

We have rebooted our marketing, attended shows, revamped the website, created our own hard copy marketing materials like brochures, USB key rings and created our own animation and highly viewed social media content creating great engagement, in fact one recent blog had over 550,000 views

The Feeds from all our systems were then put into KPI dashboard software so we are able to report on everything across our business and we are able to see how the growth of our business continues.

Emerson is instrumental in the whole process, helping structure and get plans out of our heads into reality.          

I have attended a number of Emerson’s workshops on business growth and planning and still get ideas from them and I am also a sponsor of Emerson’s Business Accelerator Club in Northampton designed to help like minded business owners share best ideas and business practice. Keeping you focused with accountability built in to it too!

I can highly recommend Emerson as a business adviser and I have already referred him to a number of Business contacts who want to transform their business and make them even more successful.

Back to home

Emerson has been instrumental in helping us to achieve the success we are now seeing with the high growth program we have been implementing allowing us to grow our departments and create new ones.

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